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The web site states the following, "Physiotherapy and sports injury clinic width341 height85 border0 classlogo." I noticed that the web site stated " Call 028 9266 1435 079 5766 2361." They also said " Physiotherapy and sports injury clinic team photo classfltrt. Physiotherapy and sports injury clinic, Lisburn. Our practice, based in the City of Lisburn, County Antrim in Northern Ireland and formerly known as The Back Shop, was established in 1992 by Patricia McCarroll BSc Hons MCSP. Physiotherapy is about reducing pain and therefore helping the body to function normally." The meta header had Physiotherapy Lisburn as the first optimized keyword. This keyword is followed by Sports Injury Clinic lisburn, advance Physiotherapy and Sports Injury Clinic, and Paediatric Physio in Lisburn which isn't as important as Physiotherapy Lisburn. The other words advancephysio.biz uses is Acupuncture in Lisburn. Pilates Classes in Lisburn is included and could not be understood by web crawlers.